Analytics Dashboard
2023Marketing agency5 monthsReal-time

Analytics Dashboard

Real-time analytics overlay for site owners

Google Analytics APIChrome Side PanelNext.jsReal-time APIs

Challenge

A marketing agency wanted their team to see live analytics (GA4, custom dashboards) without leaving the client’s site. Browser tabs and separate tools were slowing down reviews during calls. They needed a lightweight overlay that could pull from multiple data sources and respect user permissions.

Solution

We built an extension that uses the Chrome Side Panel to show a compact, real-time dashboard. It connects to Google Analytics and the client’s custom API via OAuth and API keys stored securely in the extension. The panel updates every few seconds with key metrics (sessions, conversions, top pages) so account managers can reference live data during site reviews without switching context.

Results

  • 40% faster client review meetings (internal survey)
  • Single extension used across 50+ agency team members
  • Support for GA4 and 2 custom API integrations at launch
  • Consistent 4.9★ rating from agency users

Game-changer for our client calls. We always have the numbers in view without leaving the page.

Head of Digital, Marketing agency

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